Vishal Singh | Performance Marketing Leader & Media Buying Specialist — New Delhi
New Delhi, India  ·  Open to UAE

Vishal
Singh

Performance Marketing Leader
Growth Strategist
Media Buying Specialist
D2C Growth Expert

6+ years driving measurable growth for 150+ brands across luxury fashion, FMCG, healthcare, and real estate. Managing up to $300K monthly in ad spend across Meta, Google, TikTok, and programmatic platforms.

Vishal Singh is a performance marketing expert and media buying specialist based in New Delhi, India, open to relocation to UAE. With over 6 years of experience, he has managed more than $300,000 per month in advertising spend across Meta Ads, Google Ads, TikTok Ads, Pinterest, and programmatic platforms. He has scaled over 150 brands across luxury fashion, FMCG, healthcare, real estate, and education sectors, achieving a 70% ROAS improvement and 40% CPA reduction. Notable clients include House of Masaba, Tarun Tahiliani, Rahul Mishra, Gaurav Gupta Couture, and luxury brands in the UAE. He is certified by Meta Blueprint, Facebook Blueprint, and Google Skillshop. Available for hire as a performance marketing consultant, growth strategist, and media buying specialist for luxury brands and D2C businesses.

Data-driven
growth architect

I transform ad budgets into measurable revenue — consistently, at scale, across the world's most competitive markets.

From scaling India's premier luxury couturiers to managing performance campaigns for UAE royal clientele, I architect full-funnel strategies that connect brands with high-value audiences across Meta, Google, TikTok, and beyond.

Currently leading a 10-member performance team at Growify Digital, overseeing $120K–$300K/month in paid media for 150+ clients spanning luxury fashion, FMCG, healthcare, real estate, and education verticals.

2025
Growify Digital
Team Leader & Growth Manager
2021
Socio Labs
Digital Marketing Manager
2021
Softonic Solution
Social Media Specialist
2020
Mytokri
Digital Marketing Executive
0+
Brands Managed
$0K+
Monthly Ad Spend
0%
ROAS Improvement
0%
CPA Reduction

What I deliver

01
Meta Advertising

Advanced Facebook & Instagram campaigns with lookalike, retargeting, and interest-stacked strategies to maximise CVR and ROAS across every funnel stage.

02
Google Advertising

Search, Shopping, PMax, and Display campaigns engineered for high-intent capture. Precision bid strategy and creative testing for maximum efficiency.

03
Shopify & D2C Scaling

End-to-end e-commerce growth — from Shopify 2.0 migration to loyalty stacks, referral programmes, and full-funnel CRO driving 7-figure revenues.

04
Conversion Rate Optimisation

Systematic A/B testing, landing page architecture, and creative refresh cycles that compound gains — turning existing traffic into measurable revenue growth.

05
Analytics & Reporting

GA4 implementation, Looker Studio dashboards, and quarterly strategic reviews. KPI frameworks that give C-suite visibility into every marketing dollar.

06
Growth Consulting

Strategic advisory for luxury and D2C brands entering new markets — UAE, UK, North America. International campaign architecture and HNW audience targeting.

Brand impact stories

House of Masaba
Luxury Fashion · ABFRL
75%
Brand Scaling
Budget Increase

Scaled the brand 75% via a 4× marketing budget increase across Meta, Google & Instagram. Migrated to Shopify 2.0 and built a full loyalty + referral growth stack driving sustained D2C revenue growth.

Meta Ads Google Shopify 2.0 CRO
Gaurav Gupta Couture
Paris Couture Week · UAE Royal Clientele
3
Luxury Retailers
UAE
Royal Market

Managed paid campaigns for Paris Couture Week brand with UAE royal clientele. Stocked at Neiman Marcus, Harrods & Bergdorf Goodman — targeting ultra-HNW audiences across global luxury markets.

HNW Targeting International Luxury
Tarun Tahiliani
India's Premier Luxury Couturier
Dubai
First Flagship
4
Markets

Digital strategy supporting India's premier luxury couturier's first Dubai flagship in Jumeirah. Paid social and search campaigns reaching HNW audiences across India, UAE, UK, and North America.

UAE Launch Paid Social Search
Shaira Fashion
UAE Premier Multi-Designer Boutique
4
UAE Locations
Geo
Targeted

Geo-targeted Meta & Google campaigns for UAE's premier multi-designer boutique across Dubai Mall, YAS Mall, Marina Mall & Al Maryah Island — driving footfall and online conversions simultaneously.

Geo-targeting Meta Google UAE

Skills & platforms

Paid Media
Meta Ads (Facebook & Instagram)98%
Google Ads (Search / Shopping / PMax)95%
TikTok & Pinterest Ads88%
Programmatic Media Buying85%
Analytics & Growth
GA4 & Looker Studio92%
CRO & A/B Testing90%
Shopify & D2C Scaling93%
Strategy & Leadership
Full-Funnel Strategy96%
Team Leadership & Mentoring90%
Client & Stakeholder Management95%
International Campaign Management88%
Tools & Platforms
Meta Ads
Google Ads
GA4
GTM
Looker Studio
Shopify
SEMrush
HubSpot
Canva
TikTok Ads
Pinterest
ChatGPT

Professional journey

May 2025 — Present
India
Growify Digital
Team Leader & Growth Manager
  • Overseeing $120K–$300K/month in paid media across Meta, Google, TikTok, and programmatic for 150+ clients
  • Leading and mentoring a 10-member performance marketing team; built SOPs improving campaign velocity
  • Architecting full-funnel strategies for e-commerce scaling, lead generation, and app user acquisition
  • Building Looker Studio dashboards and delivering quarterly strategic reviews to C-suite stakeholders
Dec 2021 — Jul 2025
India
Socio Labs
Digital Marketing Manager
  • Managed high-budget Meta and Google performance campaigns for fashion and lifestyle brand portfolio
  • Developed full-funnel growth strategies spanning brand awareness through conversion and retention
  • Mentored junior media buyers; introduced A/B testing frameworks and creative refresh cycles
  • Delivered 70% ROAS improvement and 40% CPA reduction through systematic testing and audience refinement
Aug 2021 — Jan 2022
Delhi, India
Softonic Solution
Social Media Specialist
  • Managed paid and organic campaigns across Facebook, Instagram, and LinkedIn
  • Improved client engagement and conversions through targeted audience segmentation
Jan 2020 — May 2021
India
Mytokri
Digital Marketing Executive
  • Managed CPA-focused affiliate marketing campaigns for US and Canadian markets
  • Improved lead quality and reduced CPA through precision targeting and affiliate optimisation

Professional credentials

Meta Blueprint
Meta Certified Media Buying Professional
Meta
Facebook Blueprint Certified
Google Skillshop
Google Ads Certified

Brands I've worked with

Over the years, I've managed growth and performance marketing campaigns across luxury couture houses, premium fashion brands, multi-designer retailers, and fast-growing D2C businesses across India, UAE, UK, Canada, and the United States.

Let's build something
extraordinary

Ready to scale your brand with data-driven performance marketing? I work with luxury brands, D2C businesses, and global agencies looking for measurable, compounding growth.

Location
New Delhi, India
Open to UAE Relocation